• Become a member of iTrustOnLine;
• Provide iTrustOnLine with information regarding company ownership and management and the street address and telephone number at which they do business, which may be verified by an iTrustOnLine visit to the company's physical premises;
• Be in business a minimum of one year (an exception can be made if a new business is a spin-off or a division of an existing business, which is known to and has a positive track record with iTrustOnLine);
• Have a satisfactory complaint handling record with iTrustOnLine;
• Agree to participate in the iTrustOnLine's advertising self-regulation program and correct or withdraw online advertising when challenged by the iTrustOnLine and found not to be substantiated or not in compliance with our children's advertising guidelines;
• Agree to abide by the iTrustOnLine Code of Online Business Practices and to cooperate with any iTrustOnLine request for modification of a website to bring it into accordance with the Code;
• Respond promptly to all consumer complaints;
• Agree to dispute resolution, at the consumer's request, for unresolved disputes involving consumer products or services.

All iTrustOnLine Reliability participants are iTrustOnLine members.

However, it is important for you to remember that a business's participation in iTrustOnLine does not guarantee you will be satisfied with it's product or service. While iTrustOnLine participants have satisfactory complaint handling records, this does not mean that they have never experienced complaints, nor is it a guarantee that they won't in the future.

iTrustOnLine does not endorse any company, product or service and participation in a program is not a guarantee by iTrustOnLine of the company's performance. iTrustOnLine participants have agreed to meet our program standards, including resolving customer disputes through dispute resolution processes, which have a proven consumer-friendly track record.

Note: iTrustOnLine does not pre-clear or pre-approve online advertising. Our local and national advertising review programs are described on our website, and complaints about online advertising brought by consumers, competitors or public officials may be filed online with iTrustOnLine.